We understand the arts industry; first and foremost, we’re artists. We’ve spent a lifetime working towards empowering artists with the tools to harness their skills as creative entrepreneurs. Whether a musician, painter, actor, curator, freelancer, dancer and more—you are a creative entrepreneur. Our priority is education, providing all artists and creatives with the tools to help themselves grow and gain traction in the expanding digital world.
Around a third of online adults in the U.S. use Instagram, according to research from Pew. Among those ages 18-29, usage shoots up to 59%. In its 2017 survey, art marketplace Invaluable found that nearly 56% of U.S. consumers ages 18-24 said they’d buy art online, and 45% said social media is the main way they discover art.
Specific to traditional art, more collectors than ever are turning to Instagram to find new art. According to an April 2015 Artsy.net survey, 87% of surveyed art collectors look at Instagram more than twice a day and 55% check it five or more times. What’s more, 51.5% of these same collectors have bought artwork from artists they originally found via the app. Each purchased an average of five pieces by artists they discovered on Instagram.
In order to empower artists to help themselves so they may help the greater community, we focus on education. We provide tutorials and a “client portal” with ongoing content, plus access to our private Facebook group. In the future, we’ll also offer long-term courses in art, technology and media.
Artists have a great, long-term impact on our society that many overlook. They are the first urban pioneers; they invest in areas where no one has invested in years through living and working in these spaces. Over time, changes organically attract community, public gathering spaces and growth. As these places become successful, more people see this as a tax base; economic growth centers emerge.
Over the last decade, new studies have shown quantified data confirming the positive cognitive and psychological benefits of creating art for those with anxiety, depression, Alzheimer's, and general well-being. When a community’s people thrive, so does the economy.
We're taking the first step to invest in a group that has been investing in our lives for generations. It's time artists harness their power and realize their worth. Get inspired with Art Inspires You.
Follow us on social @artinspiresyou and on Facebook @aiystudio.